Observe: Snap’s promoting resources only publish viewers gender data for “female” and “male” buyers, though the figures released for these demographics don’t constantly incorporate approximately the entire user figure, so percentages revealed in this article may not sum to 100%.
Take note: in the last 12 months, we’ve created some crucial variations to how we estimate social media marketing consumer numbers, plus the data resources that we use to inform these calculations have also produced significant and broad-ranging revisions for their published figures in the course of that interval.
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Having said that, Meta has created crucial modifications to the way in which its advertising and marketing methods report audience achieve data about new months – together with making significant revisions to its foundation viewers data for Facebook – Hence the figures shown right here may not be straight similar with figures published inside our former studies.
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“Believed viewers dimension will not be a proxy for month-to-month or each day Energetic people, or for engagement. Estimates aren’t designed to match population, census estimates or other resources, and could differ determined by factors like the amount of accounts across Meta systems anyone has, the quantity of non permanent readers are in a certain geographic area in a given time, and Meta user-claimed demographics.”
Check with sights on anticipated adjustments in quantity of business/output, quantity of persons engaged and costs for the coming quarter as in comparison with the current quarter.
Having said that, it’s crucial to pressure that these advertising and marketing reach figures are not similar to monthly active user figures, and there might be significant here distinctions concerning the scale of X’s advert viewers and its total active user foundation.
You’ll also discover the whole Digital 2024 report for Hong Kong inside the “full report” portion down below, but we’ll commence by looking on the critical headline numbers for Hong Kong this yr.
Even so, it’s imperative that you worry that these advertising and marketing access figures usually do not symbolize monthly Energetic person figures, and there may be significant variances among the scale of Snapchat’s ad audience and its full Lively user foundation.
These headline stats offer a terrific overview of your “point out of digital” in Hong Kong, but to be able to make sense of how digital trends and behaviours are evolving, we need to dig further in the data.
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Having said that, it’s crucial that you worry that these marketing achieve figures usually are not the same as the month-to-month Lively people figures that Meta studies in its investor earnings bulletins, and they really should not be interpreted as such.